Publications
Download Adnnovate reports, market scans and evidence-led publications covering Zambia and selected African markets.
Latest publications
BrandBack Friday · Executive edition
What the journey from Zamcell to Celtel, Zain and Airtel teaches leaders about customer trust, continuity and brand equity.
Read the publication
BrandBack Friday · Marketing history
An evidence-led look at youth co-creation, public-health communication and campaign measurement in Zambia.
View publication details
BrandBack Friday · Marketing history
An evidence-led look at how a simple scratch ticket, street sellers and public anticipation became a lasting Zambian marketing memory.
View publication details
BrandBack Friday · Marketing history
A nostalgic look at the shift from physical bottle-cap peels, handwritten forms and entry boxes to faster SMS and USSD participation.
View publication details
Betting sector · Media intelligence
A 16-page Adnnovate report examining radio advertising activity across Zambia's betting sector during June 2026.
View report detailsSelect a report and complete the short access form. Once the form is accepted, the PDF download starts automatically.
Your details help Adnnovate understand who is using the research and improve future publications. We do not sell submitted contact information as a list.
Start a conversation
Tell us the sector, markets and decision the evidence needs to support.
