Capability
Market Research
Audience, brand and campaign research designed to turn consumer evidence into clear market direction in Zambia and defined African markets.
Explore Market ResearchAdnnovate-BrandIntelligence · Marketing · Advertising · Market Research
African market intelligence. Creative execution. Measurable growth.
Adnnovate-BrandIntelligence helps brands understand their markets, sharpen their communications, execute campaigns and measure what matters from a Lusaka base.
Make every market decision work harder
Attention alone is not a growth strategy. Brands need a clear view of the customer, a relevant proposition, strong creative, disciplined execution and evidence of what worked.
Adnnovate brings those pieces together. We help clients move from questions to insight, from insight to action, and from campaign activity to measurable learning.
Six connected capabilities
Each service can stand alone. Together, they create a connected route from market understanding to market execution.
Capability
Marketing Strategy
Brand, campaign and go-to-market planning that connects business ambition to focused market action in Zambia and selected African markets.
Explore Marketing StrategyCapability
Advertising & Media Planning
Audience-led advertising, media planning and buying across traditional and digital channels, supported by delivery tracking.
Explore Advertising & Media PlanningCapability
Creative Services
Campaign concepts, design, content, copy and production support shaped for the audience, channel and commercial objective.
Explore Creative ServicesCapability
Brand Activations
Experiential, retail and event activations planned to create participation, support response and produce useful campaign learning.
Explore Brand ActivationsCapability
Media Monitoring
Advert verification, editorial and social monitoring, competitor tracking and reporting for more accountable media decisions.
Explore Media MonitoringOne region. Many market realities.
A regional ambition still needs country-level thinking. Define the markets first, then shape the evidence, message, channels and delivery model around them.
Market focus
Zambia
Lusaka-based research, strategy, creative, advertising, activations and media monitoring for organisations pursuing growth in Zambia.
Explore ZambiaMarket focus
Southern Africa
A research-led approach to strategy, creative, media and activation briefs spanning defined Southern African markets.
Explore Southern AfricaMarket focus
Sub-Saharan Africa
Research-led planning for organisations assessing growth, communication and campaign opportunities in selected Sub-Saharan African markets.
Explore Sub-Saharan AfricaIdeas brought to market
Selected assignments currently presented in the Adnnovate portfolio.
Sports · Activations
FIFA Women's World Cup 2023
Visa
Creative development, marketing material production, activations, draw events and logistics around the FIFA Women's World Cup 2023 competition.
FMCG · Experiential
UEFA Champions League Watch Parties
Lay's Zambia
Watch parties linked to the UEFA Champions League, turning product purchase into an immersive football experience.
Sports · Experiential
UCL Showdown Activation
CastleBet
Large-format event execution: crowd engagement, brand visibility, registration support and sports-led entertainment driving brand momentum.
View the activationLaunch · Influencer
ICON Lager Brand Launch
ICON Lager
Influencer management, social conversation and campaign content built anticipation around the launch.
Digital · Social
Digital Marketing & Content
Klapton Re.
Mobile-first creative assets, social media content and campaign materials designed to translate strategy into awareness, engagement and conversion.
Packaging · Creative
Packaging & Creative Campaigns
Goldenlay · Big Soft Drinks
Package design, print support, creative concepts and social promotion designs created to strengthen product presentation.
From idea to impact
Listen
Clarify business objectives, audience realities and brand challenges.
Diagnose
Use research, media intelligence and market context to identify the opportunity.
Plan
Set the strategy, message direction, media choices, budget and timeline.
Create
Develop campaign assets, scripts, content, activations and production materials.
Deploy
Coordinate media, partners, promoters, logistics and launch activity.
Measure
Monitor delivery, report useful findings and optimise the next decision.
Client experience
Organisations named on the current public Adnnovate website.
- Visa
- Pepsi
- Lay's
- AB InBev Zambia
- Johnnie Walker
- Airtel Zambia
- Sanlam Zambia
- Clover Zambia
- Flying Fish
- Antelope Milling
- Big Soft Drinks
- Forest Rangers FC
- BongoBongo
- Betika
- BolaBet
- CastleBet
- Goldenlay
- Klapton Re.
Latest publication
Original market and media intelligence prepared for practical planning decisions.
BrandBack Friday · Marketing history
Kwacha Mania: When a Scratch Card Turned Everyday Hope into National Conversation
An evidence-led look at how a simple scratch ticket, street sellers and public anticipation became a lasting Zambian marketing memory.
View publication detailsIntelligence for better market decisions
Insight
Seven decisions before a Southern African launch
A practical framework for selecting markets, finding evidence gaps and adapting strategy before a Southern African launch.
Read the insightInsight
Turning media monitoring into accountability
Learn how advert verification, competitor context and decision-focused reporting can make media investment more accountable.
Read the insightInsight
Measuring activations beyond footfall
A practical measurement framework for connecting activation attendance, participation, response and learning to the campaign objective.
Read the insightInsight
Commissioning market research in Zambia
A practical guide to writing a research brief, choosing methods, assessing fieldwork quality and turning findings into decisions in Zambia.
Read the insightStart a conversation
What market decision are you facing?
Tell us what you are trying to understand, launch, change or measure. We will help define a practical next step.